Resources, Insights, and Market Intelligence

Jun 23, 2026

GHY cut database updates from an hour to 15 minutes

Tru helped GHY centralize database management, absorb Section 232 changes in a day, and cut database updates from an hour to 15 minutes.

Jun 23, 2026

Letter from our CEO: A new era for customs enforcement

Jun 22, 2026

GHY cut database updates from an hour to 15 minutes

Tru helped GHY centralize database management, absorb Section 232 changes in a day, and cut database updates from an hour to 15 minutes.

Jun 22, 2026

Tru Identity selected by CBP to Modernize Customs Entries with Responsible AI

Tru Identity has been selected by U.S. Customs and Border Protection for the Commercial Solutions Opening Pilot (CSOP pilot) to provide AI-powered trade compliance solutions, including tariff classification and supply chain tracing solutions, to improve and streamline trade, promote security, and secure tariff revenue.

Jun 3, 2026

The Definitive Guide to Using AI in Customs Brokerage

A practical framework for customs brokers evaluating AI: what to look for, what to walk away from, and how to protect your license.

Jun 3, 2026

The Definitive Guide to Using AI in Customs Brokerage

A practical framework for customs brokers evaluating AI: what to look for, what to walk away from, and how to protect your license.

Jun 3, 2026

19 CFR DEV TEST COPY

CBP is now AI-enabled and the scrutiny isn't slowing down. Join Cindy Allen and Hugo Pakula on for what's changing and how to use AI responsibly without putting your license at risk.

Jun 3, 2026

19 CFR and AI: more CBP scrutiny and what you can do with AI in trade compliance

CBP is now AI-enabled and the scrutiny isn't slowing down. Join Cindy Allen and Hugo Pakula on for what's changing and how to use AI responsibly without putting your license at risk.

May 18, 2026

HQ Ruling H350722: What AI Can and Can't Do in Customs Work

AI vendors have been operating in a regulatory grey zone for years. That zone just closed. In January, CBP issued HQ H350722—the first definitive ruling on what AI can and cannot do in customs filings. If your vendor claims their AI can handle classification, valuation, or duty calculation end-to-end, the ruling says that's federal violations. Here's how to read it, what it means for your stack, and which use cases actually survive scrutiny.

May 13, 2026

How to Evaluate AI for Trade Compliance

Every AI vendor in trade compliance claims to have the answer. This framework cuts through the noise: four demo questions that separate real solutions from chatbots in compliance wrappers, six red flags that should end the conversation immediately, and six attributes that define a tool worth piloting. Start with post-entry audit—it's where capability becomes measurable.

May 13, 2026

AI in Trade – Where Are We Heading?

Competitors are adopting technology. The question isn't whether AI should be used in trade compliance—it's whether your brokerage will define how, or whether someone else will. Join us for a straight talk on building AI systems that actually defend entries, not just process them faster.

May 13, 2026

Artificial Intelligence in Trade - Where Are We Headed?

May 12, 2026

When not to use AI

Cindy Allen joins our CEO, Hugo Pakula, for a must-watch webinar about when not to use Artificial Intelligence for compliance workflows.

Mar 29, 2026

Addressing the CBP HQ Ruling on an AI-assisted customs platform

Addressing HQ H350722 and how it affects Brokerage compliance

Nov 22, 2024

CPG Stories: The Realities of Scaling a CPG Brand with Steve Candland

CPG expert Steve Candland shares key lessons for scaling consumer packaged goods brands, from farmers' markets to major retailers.

Nov 21, 2024

Navigating the EU's IOSS: When to Use Your Own Number or an Intermediary's

An IOSS number is a unique identifier for businesses registered under the scheme. It enables sellers to collect, declare, and remit VAT on eligible low-value goods sold to EU customers, simplifying imports and preventing unexpected VAT charges at delivery.

Nov 13, 2024

Duty Refunds: Manage International Returns with Ease

Frustrated by import taxes on returned goods? You’re not alone.

Nov 13, 2024

Guide to Declared Value in Customs: The Do's and Don'ts

Declared value refers to the monetary worth of goods being reported to U.S. Customs and Border Protection. This figure determines duty and tax obligations.

Nov 13, 2024

Selling into the UK Market: Paying duties and tax and managing your returns

Duty Refunds specializes in reclaiming import VAT and customs duties on goods brought into the UK and EU. Learn how to manage international returns efficiently.

Oct 28, 2024

US Trade Law: Understanding Section 301 Tariffs

Section 301 is part of U.S. trade law that enables the government to impose tariffs or take action against countries engaging in practices deemed unfair or harmful to U.S. commerce. These measures are often applied to specific goods and can increase the cost of importing affected items. Importers, including eCommerce sellers, import brokers, and compliance professionals, must be aware of Section 301 tariffs.

Oct 23, 2024

Entry Types

Entry types categorize how goods are brought into the U.S. for customs purposes. Learn about consumption entries, temporary import entries, warehouse entries, and more.

Jul 23, 2024

What do Tru statuses mean?

Throughout the Tru dashboard, users encounter numerous statuses and verification levels. This guide explains what each status means.

May 16, 2024

Guide to Implementing USMCA as an SMB

The United States-Mexico-Canada Agreement (USMCA), which replaced the North American Free Trade Agreement (NAFTA), presents a number of benefits designed to enhance trade and economic relations between the U.S., Mexico, and Canada. The USMCA facilitates the efficient movement of USD$1.8 trillion worth of trade. For small and medium-sized businesses (SMBs), understanding these benefits and knowing what to consider before utilizing them is crucial. While there are benefits of the USMCA for SMBs, they should stay cognizant about the areas where they might be better off not utilizing certain provisions.

Apr 29, 2024

Demystifying De minimis: Importing low-value goods into the US in 2024

Many countries maintain a "de minimis" threshold — a minimum goods value below which customs authorities waive import fees. Here's what you need to know.

Apr 5, 2024

The Global Tru ID System

The Tru ID is a globally unique identifier for supply chain entities. Learn how it works and why it matters for trade compliance.

Mar 3, 2024

Business Ownership Information Report (BOIR) for US Entities

Beginning January 1, 2024, most companies registered or operating within the United States must file a BOIR with FinCEN.