Resources, Insights, and Market Intelligence

CBP enforcement is changing the cost of bad product data. See how Tru gives importers the control, visibility, and audit readiness to stay ahead.

Former FedEx and Livingston executive joins Tru to build the trade infrastructure for the future of imports.

Jes Crownover discusses why trade compliance's future belongs to those who combine expertise with technology.

Kate Rayer and Hugo Pakula discuss maximizing refunds while reducing exposure before CBP catches filing errors.

Staying current on tariff changes helps you file today. Rule-version provenance is what lets you prove what you filed 14 months ago, and it's the difference between a CF-28 taking an afternoon or two weeks.

With CF-29 enforcement up 148% in Q2, "responsible supervision and control" is no longer theoretical, customs brokers need documented proof of who reviewed each entry, why they classified it that way, and which tariff rules applied at the time, or face penalties and license suspension

How a decision matrix keeps every automated determination traceable to your license holder.

What CBP's January 2026 ruling permits, where general-purpose AI falls short, and the three duty checks most importers never run.

Hugo Pakula joins Simply Trade hosts Lalo Solorzano and Andy Shiles to explain why being compliant is no longer enough, and why importers and brokers now need clean master data and documented controls to prove it before CBP asks.

Record enforcement, flat pricing, and no offshoring option: the license is worth more than ever, and harder than ever to carry.

Audit-proofing is the ability to answer every question CBP can ask before they ask it. Here is what that requires.

Most leadership teams don't understand trade compliance, or what the business gets when it is done right. Ashley Arnold and Hugo Pakula spent an hour discussing that gap in the “How to Talk Trade Compliance Like a Leader in the Boardroom” webinar hosted on July 29th, 2026. Here are the 4 themes that came out of the conversation.

Guidance for customs brokers and importers to advocate for trade compliance resources to leadership, get buy-in, and stay ahead of enforcement.

CBP has changed how it enforces trade compliance, and the change is permanent. This kit gives compliance leaders, brokers, and trade managers the language to bring that shift to the people who control the budget.

Section 232 is arguably the single most complicated part of trade compliance today. To get it right you have to understand the materials in a product, the percentage of weight those materials make up, the value in certain cases, the intended use, and more.

What happens when customs data is poor quality and fraud is rampant for years on end?

New data from CBP puts hard numbers on what customs brokers and importers have been feeling on the ground: Form 29 Notices of Action increased 148% from Q1 2025 to Q2 2026, rising from 4,322 to 10,718

New CBP data shows Form 29 enforcement actions increased 148% from Q1 2025 to Q2 2026.

Trade compliance is changing fast: AI adoption, tariff volatility, and the end of de minimis all hit within the same stretch of time, and CBP used that window to close the technology gap. On this webinar, Cindy and Hugo gave a clear, actionable plan for trade professionals to keep pace with change while maintaining responsible supervision and control.

U.S. Customs and Border Protection selected Tru Identity through the CSOP program to segment risk and receive critical entry data earlier. See what the agency deployed, and how brokers can file on the same platform.

Tru Identity has been selected by U.S. Customs and Border Protection for the Commercial Solutions Opening Pilot (CSOP pilot) to provide AI-powered trade compliance solutions, including tariff classification and supply chain tracing solutions, to improve and streamline trade, promote security, and secure tariff revenue.