
Oct 6, 2026
Press Release: Jes Crownover Joins Tru as Head of Global Trade
Former FedEx and Livingston executive joins Tru to build the trade infrastructure for the future of imports.
Event
OCT. 27th 12:00 PM ET
By Tru Identity · Nov 13, 2024
Declared value refers to the value of goods being imported into the United States, as reported to U.S. Customs and Border Protection (CBP). This value is crucial because it determines the amount of duties and taxes that may be levied on the shipment.
The most common method is the transaction value, which is the price actually paid or payable for the goods when sold for export to the United States. This includes the cost of the goods plus any selling commissions, assists, royalties, or license fees.
If there's no transaction (e.g., the goods are a gift or promotional items), you should declare the fair market value — the price at which the goods would be sold in an open market under normal conditions.
If the transaction value cannot be determined, CBP allows for alternative methods including transaction value of identical merchandise, similar merchandise, deductive value, computed value, and the fallback method.
Always declare the true value to avoid penalties. Inaccurate declarations can lead to fines, seizure of goods, or other legal issues. Keep all invoices, receipts, and records that support the declared value.
When in doubt, consult a customs broker or legal expert who specializes in import regulations.
Under-valuation — declaring a lower value than the actual worth to reduce duties — is illegal and considered fraud. Over-valuation can lead to unnecessary duties and may raise suspicions of money laundering.
Even if goods were obtained for free, you cannot declare a value of $0. CBP requires that you declare the fair market value of the items. This ensures that duties and taxes are assessed appropriately.

Oct 6, 2026
Press Release: Jes Crownover Joins Tru as Head of Global Trade
Former FedEx and Livingston executive joins Tru to build the trade infrastructure for the future of imports.

Oct 6, 2026
Q&A with Jes Crownover: Why I Joined Tru
Jes Crownover discusses why trade compliance's future belongs to those who combine expertise with technology.

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