The Tru ID
Blog · Apr 5, 2024
The Global Tru ID System
The Tru ID is a globally unique identifier for supply chain entities. Learn how it works and why it matters for trade compliance.
Compliance-first AI for teams that keep commerce moving.
Tru is building the infrastructure that customs brokers, 3PLs, and government agencies need to classify, clear, and comply — faster and more accurately than ever before.
Compliance-first AI for teams that keep commerce moving.
Tru is building the infrastructure that customs brokers, 3PLs, and government agencies need to classify, clear, and comply — faster and more accurately than ever before.
“The world operates on a pendulum swing. Company leadership adopted AI before realizing it needed controls. Highly regulated industries need trusted, auditable AI that stands up to scrutiny.”
Hugo Pakula
Co-Founder & CEO
Our team story
“Tru gives me the opportunity to work with a brilliant and hard-working team solving complicated problems.”
“Tru gives me the opportunity to work with a brilliant and hard-working team solving complicated problems.”
Henry Carey
Co-Founder & Head of Sales
“I joined Tru because I saw first hand what the government needs to be able to deliver impact to the people it serves, and Tru has what it takes to solve those problems.”
“I joined Tru because I saw first hand what the government needs to be able to deliver impact to the people it serves, and Tru has what it takes to solve those problems.”
Brittany Ward
Government Programs Manager
“I get to work with a fantastic team to solve problems that are incredibly important.”
“I get to work with a fantastic team to solve problems that are incredibly important.”
Aidan Gallary
GTM Operations
“I wanted to work at a company that was doing something big. Tru is a global team in a global industry. That means we're making a global impact.”
“I wanted to work at a company that was doing something big. Tru is a global team in a global industry. That means we're making a global impact.”
Steve Johnston
Revenue Operations
Swipe to explore the interviewsScroll to explore the interviews
Come build with us
We're hiring across engineering, product, and growth. Join the team modernizing global trade compliance.
This is the place to do your life's best work.
No two people are alike. Each role can be crafted to fit the person.
Healthcare
Up to 100% coverage of healthcare costs for you and any dependants.
WFH Stipend
Annual allowance to build the home setup that works best for you for the days you're not at the office.
High-trust environment
Autonomy to own your work. We hire great people and get out of the way.
Competitive salary
We pay competitively so that you can bring your full self to work.
Learning & development
Annual budget for courses, conferences, and books. Grow on our dime.
PTO
A clear PTO and sick-leave policy so that you actually use your PTO. No vague 'unlimited' policies here.
Equity
Meaningful ownership stake — share in the value you help create.
Why we joined Tru
“I started Tru because the professionals keeping trade moving deserve better tools that make work feel more human. In the AI age, the best service providers will give the best service.”
Hugo Pakula
Chief Executive Officer
“Tru gives me the opportunity to work with a brilliant and hard-working team solving complicated problems.”
Henry Carey
Head of Sales
“The team is what blew me away. This company is more than what people think a 'startup' can do. We work with the biggest companies in the world.”
Pablo Ramirez
Software Engineer
“What excites me about Tru is the chance to build software that makes a tangible difference. We’re solving problems that go beyond the screen - my code affects what actually moves through the world”
Bilal Tahir
Founding Engineer
“I wanted to work at a company that was doing something big. Tru is a global team in a global industry. That means we're making a global impact.”
Steve Johnston
Revenue Operations
“I joined Tru because I saw first hand what the government needs to be able to deliver impact to the people it serves, and Tru has what it takes to solve those problems.”
Brittany Ward
Government Programs Manager
“The opportunity to put products in customer's hands that solve problems they didn't know could be solved is why I joined Tru. I'm surrounded by people who teach me new things every single day.”
Aidan Gallary
GTM Operations
“The determination and passion this team has is unlike anything I've ever witnessed. It's a gift to be apart of a team that care so deeply about its' customers.”
Muhammad Hanif
Head of Technology
Meet the rest of the team →
Swipe to explore the team storiesScroll to explore the team stories
Open Positions
We're growing fast and looking for people who want to build something that matters.
Don't see your role?
We're always looking for exceptional people. Send us your resume and tell us how you'd contribute to Tru's mission.
careers@truregister.com
Send your resumeLearn more
Create a better regulatory environment
Blog · Mar 3, 2024
Business Ownership Information Report (BOIR) for US Entities
Beginning January 1, 2024, most companies registered or operating within the United States must file a BOIR with FinCEN.
Scaling CPG Brands
Blog · Nov 22, 2024
CPG Stories: The Realities of Scaling a CPG Brand with Steve Candland
CPG expert Steve Candland shares key lessons for scaling consumer packaged goods brands, from farmers' markets to major retailers.
De Minimis Threshold
$800
Penalty per Day
$500
Blog · Nov 13, 2024
Guide to Declared Value in Customs: The Do's and Don'ts
Declared value refers to the monetary worth of goods being reported to U.S. Customs and Border Protection. This figure determines duty and tax obligations.
US Threshold
$800
EU Threshold
€150
Blog · Apr 29, 2024
Demystifying De minimis: Importing low-value goods into the US in 2024
Many countries maintain a "de minimis" threshold — a minimum goods value below which customs authorities waive import fees. Here's what you need to know.
Duty Payments for UK Market
Blog · Nov 13, 2024
Selling into the UK Market: Paying duties and tax and managing your returns
Duty Refunds specializes in reclaiming import VAT and customs duties on goods brought into the UK and EU. Learn how to manage international returns efficiently.
