Building trusted,
AI-powered
supply chains.
Tru is building the infrastructure that customs brokers, 3PLs, and government agencies need to classify, clear, and comply — faster and more accurately than ever before.
Building trusted,
AI-powered
supply chains.
Tru is building the infrastructure that customs brokers, 3PLs, and government agencies need to classify, clear, and comply — faster and more accurately than ever before.
“We started Tru with a vision to elevate the customs broker from a necessary afterthought to the professionals making strategic decisions.”
Hugo Pakula
Co-Founder & CEO
Tru’s vision for global trade
Customs Brokers margins are too thin to innovate
LCBs are doing more work than ever before and getting paid as if it were still 2022.
Last-minute entry prep leads to CF-29s
Leaving corrections until the point of entry is like begging CBP for an audit.
Clean master data is critical
Importers have avoided this issue for too long. The formal entry environment demands their attention.
“We started Tru with a vision to elevate the customs broker from a necessary afterthought to the professionals making strategic decisions.”
Hugo Pakula
Co-Founder and CEO
Come build with us
We're hiring across engineering, product, and growth. Join the team modernizing global trade compliance.
Open Positions
We're growing fast and looking for people who want to build something that matters.
Senior Backend and AI Engineer
Associate Full Stack Engineer
Head of Software Delivery
Business Development Representative
Don't see your role?
We're always looking for exceptional people. Send us your resume and tell us how you'd contribute to Tru's mission.
careers@truregister.com
Send your resume
Tru Identity, Inc. (“Tru Identity”, “Tru”, “We”, “Us”, or “Our”) provides a risk analysis platform (“Tru Services” or the “Services”) for brands and shippers to build and maintain compliant supply chains.
©2026 Tru Identity, Inc. All rights reserved.