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Section 232 Tariffs Live on Tru

Clear Customs
with Confidence

Trade compliance infrastructure you can trust.

Compliance Infrastructure that keeps pace with change.

Tru combines rule-based compliance infrastructure with responsible AI — accurate, auditable, and current the moment guidance changes.

Rule-based

The platform doesn't rely on AI by default - instead, rules are built into the platform by our team of analysts, LCBs, and trade attorneys.

Always current

The latest guidance is incorporated into every component so that rules are applied consistently. Your team simply completes their workflow, and your data is compliant the first time, and every time.

Documented

Every decision timestamped, traceable, and defensible. The record is there before you need it.

“What we can do in a few minutes now would have taken us well over an hour.”

Corie Koropatnicki, LCB, CCS

Director, US Clients Services, GHY

Who we Serve

Government

Customs Brokers

Importers

3PLs

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The solution isn't more pieces of software.
It's a better workflow that replaces several.

Tru Identity, Inc. (“Tru Identity”, “Tru”, “We”, “Us”, or “Our”) provides a risk analysis platform (“Tru Services” or the “Services”) for brands and shippers to build and maintain compliant supply chains.

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