Government
Clear Customs
with Confidence
Trade compliance infrastructure you can trust.
Compliance Infrastructure that keeps pace with change.
Tru combines rule-based compliance infrastructure with responsible AI — accurate, auditable, and current the moment guidance changes.
Rule-based
The platform doesn't rely on AI by default - instead, rules are built into the platform by our team of analysts, LCBs, and trade attorneys.
Always current
The latest guidance is incorporated into every component so that rules are applied consistently. Your team simply completes their workflow, and your data is compliant the first time, and every time.
Documented
Every decision timestamped, traceable, and defensible. The record is there before you need it.
“What we can do in a few minutes now would have taken us well over an hour.”
Who we Serve
Tru's vision for global trade
Customs Brokers margins are too thin to innovate
LCBs are doing more work than ever before and getting paid as if it were still 2022.
Last-minute entry prep leads to CF-29s
Leaving corrections until the point of entry is like begging CBP for an audit.
Clean master data is critical
Importers have avoided this issue for too long. The formal entry environment demands their attention.
“We started Tru with a vision to elevate the customs broker from a necessary afterthought to the professionals making strategic decisions.”
Hugo Pakula
Co-Founder and CEO
Hours Worked / Week
52.3
↑Revenue Per Entry
$47
↓Operating Margin
3.2%
Verify PGA requirements for FDA-regulated shipment
Review and validate HTS codes for 47 pending entries
Respond to 12 client requests for entry status updates
Manually update master data for new product SKUs
Chase down missing documents from 8 importers
Cross-reference pricing discrepancies in 3 invoices
+38 more
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