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Section 232 Tariffs Live on Tru

Move critical orders as fast as you can sell them.

“Tru enabled us to process 10 times the amount of shipments in a third of the time.”

Arun Prakash

CFO at The Boring Company

10x

Faster Customs Clearance

$589,700

Average Savings

Compliance without the chaos.

Compliance Data Lives in One Place

Stop re-exporting, re-sending, re-uploading. When data changes, it changes once.

Validate at Scale, Not One-by-One

Thousands of SKUs checked for HTS codes, FDA product codes, and descriptions in minutes. Compress months of cleanup into weeks.

Stay Ahead of Regulatory Changes

When tariff policy shifts, duty calculations update live. When the HTS revises, you're not re-validating your entire database by hand.

Grow Without Breaking Your Operations

The system that manages 150 SKUs scales to 150,000. Each acquisition doesn't compound the problem—it becomes absorbable.

Regulatory Tracking

Certificates, tariffs, restrictions. All tracked automatically. Alerts before anything lapses.

Bulk Validation

Identify and fix compliance risks across thousands of products at once.

Product Master Database

One source of truth for every SKU's compliance data across your entire operation.

“Tru enabled us to process 10 times the amount of shipments in a third of the time.”

Arun Prakash

CFO at The Boring Company

Compliance infrastructure that scales with your growth.

Tru centralizes data into one product master where everything stays current and audit-ready. When tariff policy changes or the HTS revises, manual re-validation grinds operations to a halt. Tru updates live. Your team works with the latest data automatically. When your team validates thousands of SKUs by hand, months compress into weeks. Bulk validation flags HTS mismatches, outdated FDA codes, and certificate lapses instantly.

Tru platform product master view

Tru Identity, Inc. (“Tru Identity”, “Tru”, “We”, “Us”, or “Our”) provides a risk analysis platform (“Tru Services” or the “Services”) for brands and shippers to build and maintain compliant supply chains.

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