3PLs & Forwarders
3PLs run on speed. Compliance issues don't announce themselves until a shipment stops at the border. Tru moves compliance to the front of the process, so your team isn't left reacting when volume is too high to absorb the fallout.
3PLs & Forwarders
3PLs run on speed. Compliance issues don't announce themselves until a shipment stops at the border. Tru moves compliance to the front of the process, so your team isn't left reacting when volume is too high to absorb the fallout.

When a shipment stops at the border, the problem already existed. You just didn't have visibility into it.
The problem starts much earlier
Customs rejections rarely come out of nowhere. The issue was usually there from the beginning — Tru surfaces it before the first shipment moves, when it's still easy to fix.
You're taking on more than you can see
Every new customer brings a new layer of complexity. Most of the time you don't get a clear picture of it until you're already deep in. Tru lets you review an entire catalog in minutes, so you know what you're working with before anything moves.
Speed and compliance don't have to compete
Most 3PLs have quietly accepted that they pull in opposite directions. Tru shifts validation to before shipments move, so your team sees what needs attention early and everything else keeps flowing.
Scale without increasing risk
As volume grows, so does the surface area for mistakes. With Tru, effort per shipment goes down as volume goes up. Product data stays validated. The same issues don't repeat.
How it works
01
Upload
Bring in product catalogs, invoices, or shipment data.
02
Validate
HTS codes, duties, and requirements are checked automatically.
03
Move
Shipments go out with fewer surprises.
Teams using Tru prevent problems instead of chasing them.
Product data is stored and reused — you're not rechecking the same SKUs every time a client ships.
Compliance requirements surface instantly. No more chasing down PGA flags or tariff schedules across government sites.
Issues are flagged before they turn into delays. Your team acts when it's still cheap to fix.
Tru Identity, Inc. (“Tru Identity”, “Tru”, “We”, “Us”, or “Our”) provides a risk analysis platform (“Tru Services” or the “Services”) for brands and shippers to build and maintain compliant supply chains.
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