GHY cut database updates from an hour to 15 minutes

When IEEPA tariffs and Section 232 expansions took effect in early 2025, the pace of regulatory change overwhelmed the manual processes most brokerages rely on. Each new action meant another round of endless PDFs from the HTS and CBP, written in language that resists quick interpretation.

At XP Logistics, that burden concentrated on one person. Every entry writer and manager brought their classification questions to Humberto [Last Name], who set aside his normal business day to do the research himself, line by line, change after change.

The firm's expertise was real. But it didn't scale, and it couldn't keep pace with the regulatory environment.

Caballero had decided early on that he wanted to adopt AI rather than wait for the industry to catch up. But before relying on Tru, he wanted proof.

He ran his own validation, classifying products in Tru and then repeating the same work manually. Tru matched his determinations 99.9% of the time, including edge cases like dried laurel leaves, where Tru surfaced the correct US description (bay leaves), applied the General Rules of Interpretation, and showed its reasoning chapter by chapter.

That transparency changed how the firm works. Instead of a black-box answer, Tru gives the XP team a determination it can verify, explain to importers, and defend. And when the team had product suggestions, Tru built them.

Research that once consumed entire workdays now resolves in minutes, with every source in one place. The bottleneck around Caballero is gone.

Tru's structured output also became something XP Logistics didn't expect: a training engine. Janet, a member of the team, used Tru's section-by-section reasoning to become the firm's resident Chapter 99 expert. She now trains the data entry staff, questions outputs with her own logic, and brings Caballero answers instead of questions. That confidence cascades to clients, who get faster turnarounds and explanations in language importers actually understand.

The classification write-ups Tru generates have become a client-facing differentiator. Today they're a value-add. Caballero is now evaluating them as a standalone paid service, turning a compliance cost center into a potential revenue line.